How Do You Make A YouTube Video?

My article today is about You Tube Videos, how to make them, why to make them and what to talk about in them!

Within the online business I do, making videos is one of the forms of marketing we learn to do as it gives a personal touch and means the people viewing the videos get to know you. You know how you just feel an affinity or connection with some people, so by making videos you’ll get a following of like minded people who are interested in what you have to say.


A word we use is a ‘Vlog’ which means video blog. So instead of or as well as writing a blog post/article, you can make a video. Some of us aren’t keen on writing, so a vlog could be a better alternative because you just say what you want instead of typing/writing it.

What is on YouTube?

Since having baby no. 2 we decided to get our 2 & 9 month old toddler a kids tablet! He loves playing with toys such as trains, cars & dinosaurs but we thought sometimes there are times when you need your crazy toddler to sit still for a while!

We downloaded YouTube Kids on to his tablet so he could watch programmes like Paw Patrol, Thomas The Tank Engine & Andy’s Dinosaur Adventures and I’ve discovered that people upload literally all sorts on to YouTube! He managed to come across random people, both adults and children, playing with plastic Paw Patrol characters and Thomas & Friends trains etc! The people shooting the videos would be narrating as they played and they’d be from all around the world, some speaking in languages other than English too. My toddler Tommy actually prefers those type of videos to the real episodes, even if he can’t understand the language!

So this made me realise that there is something for everyone! You may think who’d be interested in what I have to say, but the above proves that you will create content that will be interesting to someone!

What Do I Write About?

Have a think about what you’re interested in and how it could be of help or use to other people. You may think you don’t have any experience or knowledge that people could learn from, but you are unique and nobody else has your thoughts or ideas. Don’t try too hard or just write about what you think other people want, just make your videos (and/or blogs) from the heart and give your take on things. People will appreciate you for being real and just being yourself.

Take a look on YouTube at Gary Vee who is a great video blogger and has made himself a household name, all by being consistent and his true self.

Here’s just a few examples of what you could vlog about:

Reviews (wine, destinations, food, electrical items, pushchairs and so on)
Inspirational/Motivational quotes
Personal issues and how to resolve them
Exercise & health tips
Recipes & how to cook
Languages & teaching phrases/words
How to fix things such as building units, unblocking a sink etc
Sports techniques such as football skills, fishing tips and so on

These are just a few ideas, literally the world is your oyster and you can talk about anything and everything! Just make sure it’s relevant to you so that your passion and experience/knowledge show through. You are an expert at being you and people trust experts.

To sign up to YouTube, which is owned by Google, just use or set up your gmail account. You don’t need a technical video camera, just your smart phone will suffice. We take photos just like that with our phone, so why not try out a video instead?!

So my niche is about being a work from home mum and I do love happy inspirational quotes and self development books! My videos and blogs are generally about these two topics because I feel passionate about them and feel I can naturally and easily talk about them.

If you’d like to find out a bit more about having your own online business which you can literally do from home from your laptop, tablet or even phone, then take a look at the 7 day video series on my w

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How to Use YouTube to Promote an Ebook

YouTube is the ultimate marketing tool that you should have in your arsenal of tools, hands down. But sometimes you have to use a little creativity when promoting free ebooks and actually getting people to watch your videos. So I am going to give you some quick tips that you can use to promote any free ebooks that you have available.

Step 1: Make sure you have put your free eBook together properly. Anytime you are offering a free product its purpose is to drive traffic to a specific destination. So it is important that you do this properly by branding your eBook and including the proper links in the proper locations.

Step 2: Create a video for your ebook. There are many different ways that you can approach this you just have to choose a method that works the best for you. You can use a digital camera or a webcam and do a video review of your eBook explaining what the product is all about and how your viewers can benefit from the ebook. Or if you don’t have a digital camera or a webcam you can always create a screencast video of a slideshow presentation. If you want to do a screencast video then you can use Jing, which is free.

Step 3: You have to use those keywords. Keywords are really important when it comes to YouTube videos because that is the only way that people will be able to find your video. So do a little keyword research for your topic and include about 5-10 highly targeted keywords for your video. If you want to research keywords based on daily search volume then you can use the free Traffic Travis keyword tool.

Step 4: Construct the description of your video. Any time you are using video marketing as a promotional tool you want to put together a video description that serves the same purpose as a sales copy. You want to talk about the product and it’s benefits and when your viewers are ready to download you want to lead them to the download link. Now the thing is you don’t want your description to be too long because your viewers won’t have the patience for that.

Step 5: Make good use of the annotation feature. The thing that I like about posting YouTube videos is the freedom to annotate your videos. In using this feature you want to create an annotation that displays the link to your website where the eBook can be downloaded. Now you don’t want to do this with any affiliate links, but it will work just find with basic links.

If you follow these simple steps and add a pinch of creativity you will have people rushing to download your eBook in no time at all!

Latoya J. Hackett is a serial entrepreneur that has been making a living 100% online since 2005. She owns multiple online businesses such as a Virtual Assisting Practice, a Graphic Design Company, and an Internet Marketing Company. H

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